An excellent cup wrapped in a strong story. As modern customers many of us desire purpose and personality in the products and experiences we enjoy. We want a deeper connection and a more personal story. A big opportunity to connect more deeply with your customers opens up when you get your coffee direct from the passionate roaster himself instead of a massive distributor. And in order for you and your customers to enjoy that opportunity we work hard, in several key ways, to help you share the story behind the coffee.